top of page


The SoCal Market Just Flipped: Why Buyers Have More Leverage in 2026
Rising days-on-market and growing inventory don't just call for a pricing adjustment, they call for a different mindset. In a market that is balanced, the sellers who do best aren't necessarily the ones with the lowest price; they're the ones who negotiate like it's 2026

Jerry and Gerald Golden
Jul 233 min read
bottom of page